It’s rare to find ‘Made-in-India’ cars struggle in their home market but go on to become successful overseas. This is the curious case of the Honda Elevate and Maruti Suzuki Jimny.
While their domestic sales numbers are modest, their massive export success is an intriguing story. We explore how these vehicles are finding a huge welcome in demanding markets like Japan, proving that a car’s story is bigger than just one country’s sales chart.
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